In the audiovisual world, there are many types of videos, and not all serve the same purpose. If you’re thinking about investing in professional audiovisual content for your company or project, it’s key to know the right format according to your communication goals.
As a professional filmmaker, today I will clearly and simply explain the differences between three types of videos that are often confused: corporate video, advertising video, and documentary video.
What is a corporate video?
The corporate video is a strategic tool that presents a company from the inside. Its objective is to show the brand’s identity and values: who we are, how we work, what our culture, team, history, and facilities are.
What is a corporate video used for?
A corporate video is typically used to:
- Enhance brand image.
- Strengthen trust from clients or investors.
- Institutional presentations.
- Show professionalism and transparency.
Example of a corporate video
A 2-3 minute video with interviews with the team, shots of the work environment, inspiring music, and a voice-over that reinforces the company’s values.
✅ Ideal for: websites, presentations, fairs, or corporate events.
What is an advertising video?
The advertising video is the most direct and persuasive. Its main objective is to sell a product, service, or idea. It is characterized by being brief, impactful, and emotional, designed to capture attention immediately.
What is an advertising video used for?
This type of video is used in:
- Digital marketing campaigns (social media, YouTube, TV).
- Product launches or promotions.
- Capture leads and increase conversions.
Example of an advertising video
A 30-second spot with dynamic rhythm, strong phrases, attractive images, and music that hooks. All designed to leave a clear idea:
👉 “Buy this now!”
✅ Ideal for: online ads, reels, paid advertising, or video marketing.
What is a documentary video?
The documentary video focuses on telling a real story. It has a more human, deep, and narrative approach and does not seek to sell directly but to emotionally connect with the viewer.
What is a documentary video used for?
Within the business or brand field, it is used for:
- Brand storytelling or emotional branding.
- Showcase the social or environmental impact of a company.
- Valuable content for platforms such as YouTube.
Example of a documentary video
A 5 to 10-minute video that narrates how a company helped transform a community, with authentic testimonials and a carefully crafted visual narrative.
✅ Ideal for: brand content, cause-driven projects, real stories.
What type of video does your project need?
Each type of video has its language and purpose. The key is to align the format with your goals:
- Do you want to sell? → Advertising
- Do you want to showcase your company? → Corporate
- Do you want to move or inspire? → Documentary
Professional audiovisual production for your brand
I am a filmmaker and audiovisual producer, and I can help you define the ideal format for your company or project. Because a good video is not just recording: it is telling something that connects and leaves a mark.
🎬 Ready to take your brand to the next level with a professional video?
Contact me, and let’s create a visual story that works together.
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